These days, pretty much everyone and their cat is familiar with online reviews – the modern-day answer to word of mouth. In all likelihood, you’ve probably written one or ten yourself. Perhaps you enjoyed excellent service when out to dinner the other night and you logged on to TripAdvisor to reward the restaurant with a positive review. Perhaps you treated yourself to a new sound system on Amazon and when you turned it on post-unboxing, the audio quality was terrible. You have to let people know, right? You’re likely on Amazon reviews already, warming up your fingers to let everyone know what a waste of money those speakers are.
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